3 Ways to Improve your Google Ranking Right Now

3 Ways to Improve your Google Ranking Right Now

Previously (what seems like a lifetime ago), I wrote an article about Google Ranking Myths that left some people confused:  “If incoming links and/or pagerank don’t really help me, then WHAT does!?  Where does this madness stop!?”  We must understand that Google has an extremely dynamic algorithm that takes multiple factors into account; such as your demographic, what you’ve previously been searching for, and whether or not you’ve taken a shit today.  Well maybe not the last one so much.  Nevertheless, to prevent the mass confusion that is probably underway, here is the follow up article, tricks to IMPROVE your Google Ranking:

 Trick #1:  Improve your site “Mention Score”

“Mention Score” is a term that I just coined about 10 seconds ago.  However, kind of like foreign foods, you don’t really care WHAT it’s called, as long as what you have is GOOD!  Mention Score is basically a measurement of how many other sites are talking about your site.  So how do you CHECK your mention score?  It’s actually pretty simple – Just Google:  [ “URL” -site:URL ], replacing “URL” with your actual URL, and see how many results show up.  The “score” in this sense is just the number of results.  For example, to check the Mention Score of this site:  simply Google  “speakupdeepak.com”+-site:speakupdeepak.com, and see the number of results.

Improve this by:

Get other sites to talk about your site!  Duhhh…  Write a ridiculous article that gets people to talk on forums, twitter, and/or other blogs.

Trick #2:  Improve your Click Through Rate (CTR)

Click through rate is as simple as “the number of times somebody clicked onto your site, divided by the number of times your site was actually displayed in Google search results”.  Why is this important?  Google likes to “test the waters” with new pages by randomly displaying them in top search results, just to see which ones get clicked on the most.  This is very useful to Google if you think about it.  Although some people may equate Google to God, which (if you squint from really far away) is what the word “Google” looks like anyways, Google actually does NOT “know-it-all,” like that annoying nerdy kid from fourth grade…wait a second that was me!

I digress…

Google, instead of doing research on EVERY SINGLE TOPIC in the world, has an algorithm that can “figure” out what searches may mean.  For example let’s say somebody searches for “monkey brains recipe” (yes that’s actually a thing).  Primitive results may include biology sites that discuss how to dissect a monkey brain, monkey brain transplant techniques, etc.  The main point is that Google may not KNOW what the person is searching for.  Here’s where the power of numbers comes in.  If three million people search for “monkey brains recipe” (basically, chimp-o-cide), and 2.9 million of them click on a food related site, Google now knows that “monkey brains recipe” is not only a thing, but it’s a “food thing”.

Improve this by:

Use clear titles on all of your pages!  Think about titles that would make YOU want to click on your own page in search results.  Instead of “10 tips to make money”, try “10 tips to have $100 bills magically falling out of your ass”.  Keep in mind that the only things that show up in Google search results are your page TITLE and DESCRIPTION.  If you don’t put in a proper description, Google will take sample text from your page and use that.

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One Response to 3 Ways to Improve your Google Ranking Right Now

  1. […] Although this may be the case for some search engines, “some” search engines probably wont be used by the majority of the population.  It looks like Google’s algorithm has nothing to do with meta tags on a page.  A number of my sites are built from a custom CMS framework that I had put together, but the problem was, I threw it together too quickly and didn’t build functionality for dynamic meta tags!  Instead, the same meta tags (keyword AND description) were repeated throughout each page for any given site.  Guess what…A couple of these sites have been sitting at the #1 spot on Google for years now!  There IS however, a way that having proper meta tags CAN help you in rank higher in Google. […]

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